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We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
What is love except another name for the use of positive reinforcement? Or vice versa.
We shouldn't teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
Education is what survives when what has been learnt has been forgotten.
A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
Some of us learn control, more or less by accident. The rest of us go all our lives not even understanding how it is possible, and blaming our failure on being born the wrong way.
A failure is not always a mistake; it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone.
The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And this tendency doesn't die out, it's wiped out.
I won't say that I'm an agnostic, since agnosticism maintains that one cannot know... but I'm not averse to the idea of some intelligence or some organizing force that set up the initial conditions of the universe in such a way that ultimately generated stars, planets and life.
If freedom is a requisite for human happiness, then all that’s necessary is to provide the illusion of freedom.
It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
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